The game is super old, it's not going to be a huge black eye PR wise for anyone that doesn't actively play this game if it stops. Honestly who know how profitable this game is at this point. It will only matter to them * IF* we make them enough money to notice if it starts going sideways. Unfortunately for us, they cut off so much resources that it is not sustainable with the competency level of the people they left in charge. They don't care about this game so long as it makes money and some profit/loss minion decided, rightfully so, that spending more money on this game will not increase profits so they spend as little on it as they can. Like he's doing by not turning in his homework on time for patch days. There is on the other hand, the ability for them to downsize the game resources so bad that the director they let take over borks it up. They are just sucking up profits until they can make a better move. There is no reason to diminish their brand by screwing this up intentionally. They, like this game, are on maintenance mode. Their current press release has no big hits on it. And they are reselling their old catalogue on Steam. Currently they are doing PS exclusives for their big ticket, which is definitely a financial compromise and not a move that projects faith in their own game to do well in the current game market. They already sold their western assets because they know they don't know how to run them successfully. Otherwise there would have been a bundle of services. You drive people away from this game, they aren't going to the other PC MMO they own because FFXIV lacks depth. So long as the numbers add up for profit, it will keep going.

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